50 Fakta Tentang Social Media untuk Bisnis


It doesn’t matter what your industry, social media matters. And whether you’re a marketer, entrepreneur or some other professional, you’ve probably wondered what that means for you. Here, to give you some interesting food for thought, are 50 statistics about social media for business today!


General Social Media Facts
62% of adults worldwide now use social media
Over 80% of Americans use social media
91% of those Americans access social media every month
People spend more online time social networking than they do emailing, searching or shopping
Social media is the most popular online activity
22% of online time is spent on social networks
Around 40% of people access their social media accounts on mobile devices

Specific Social Networks
Facebook is still the top destination among social networks
There are over 800 million people using Facebook
Americans spend more time on Facebook than on any other United States website
More than half of Facebook users log in every day
42% of mobile users are sharing multimedia on Facebook
51% of Facebook users are more likely to buy from brands they follow
Smartphone users now spend as much time on social networking apps as they do playing games
40% of Twitter users regularly search for products via Twitter
64% of Twitter users are more likely to buy from the brands they follow
12% of people have bought a product because of info on Twitter
Pinterest is the third most popular social network, right behind Twitter and Facebook
Buyers referred from Pinterest are 10% more likely to make a purchase
On mobile devices, Google+ is the second most used social network

Demographics Info
98% of 18- to 24-year-olds use social accounts every month
College towns have the highest Facebook logins
57% of Facebook users have completed some college (and 24% have degrees)
46% of Facebook users are 45 or older
60% of Pinterest users are female
50% of Pinterest users are in the United States
50% of Google+ users are 24 or younger

Social Media for Business
53% of small businesses are using social media
88% of them are using social media to increase exposure
60% of small business decision makers spend less than $100 on social media
53% of active social media users follow a brand
65% of the world’s top companies have an active Twitter profile
90% of marketers are using social media for business
93% of marketers using social media rank these tools as important
43% of marketers have seen sales increase due to social campaigns
According to Ning, it only takes 20 people to build meaningful, many-to-many networking

 Social Media for B2B
44% of small to mid-sized business (SMB) decision-makers use social media
86% of those SMB decision-makers use Facebook
41% of SMB decision-makers use LinkedIn
33% use Twitter

Social Media and Customer Relations
20% of social media users would make a purchase from a social media site
50% of small business owners have reported getting new customers through social media activity
47% of consumers are somewhat likely to buy from a brand they follow online
Active adult social media users are 75% more likely to spend a lot of money on music
Active adult social media users are 47% more likely to spend a lot of money on clothes, shoes and accessories
Social media users are willing to pay a 21% premium for brands that deliver great service through social media
Social media users who have a great service experience tell an average of 42 people, compared to 9 for those who aren’t on social channels
60% of them are also willing to post on Facebook about products/services if they get a great deal or discount
Social media users who have a bad service experience will tell an average of 53 people, compared to 17 for those who aren’t on social channels
According to research from ComScore, brands that post at least once a day will reach 22% of their fans in a given week
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